Nothing could be better than Instagram for promoting your CBD brand on social media platforms. Instagram, however, has been fighting to keep CBD marketing of its pages. Under the condition, is it possible to successfully promote your CBD brand and product on Instagram without getting your account banned? The answer is yes, and you can advertise your CBD brand and products if you can make use of a little creativity and work smartly with some legal loopholes.
Here are some tips that you need to go through when marketing your CBD brand or products on Instagram.
Making use of Influencer marketing
Influencer marketing is considered one of the fastest and most effective means of digital market techniques, as more than 17% of companies spend more than 50% of their marketing budget on influencers. Influencer marketing, on the other hand, is also relatively more expensive than the alternatives, depending upon the followers of that influencers. The reason is that foundation of influencer marketing is the trust factor. Your influencers bring that to the table, as they have a large fan base that trusts them, wants to follow them and use the products that they recommend or use.
Sticking to Posts
In the current conditions of CBD legality status, Instagram doesn’t allow paid promotions and advertisements of the CBD brands and products; however, you can still make good use of the regular posts to promote your brand and products. You still have to be smart while working with them if you want to avoid getting shadow-banned. You can publish a news article highlighting why CBD is beneficial to health, and this will encourage the users to search more about CBD, eventually leading them to your webpage.
These are the tips that could be beneficial for you while you market your CBD brand or product on Instagram.